Ebook Download The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly

Ebook Download The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly

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The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly

Ebook Download The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly

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About the Author

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter’s Handbook, which was voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was AWAI’s 2007 Copywriter of the Year. He lives in Montville, New Jersey.

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Product details

Hardcover: 368 pages

Publisher: Skyhorse (September 3, 2019)

Language: English

ISBN-10: 1510741755

ISBN-13: 978-1510741751

Product Dimensions:

6 x 9 inches

Shipping Weight: 1.7 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,413,008 in Books (See Top 100 in Books)

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly PDF
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The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly PDF

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly PDF

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly PDF

The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use, by Robert W. Bly PDF

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Download Ebook Hollywood Gothic

Download Ebook Hollywood Gothic

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Hollywood Gothic

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Review

“Tracks Transylvania's most popular vampire with dry wit and the skills of a fine detective.” ―The New York Times Book Review“Witty, comprehensive . . . For those who take Halloween seriously, this is something to gnaw on long after those trick-or-treaters are gone.” ―The Los Angeles Times Book Review“Meticulously researched, engagingly written and packed with rare, archival images . . . The history of Dracula reads like a novel itself.” ―The San Francisco Bay Guardian

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About the Author

David J. Skal is the author of numerous books on popular culture, including The Monster Show (Faber, 2001) and Death Makes a Holiday. He is the co-editor of the Norton Critical Edition of Bram Stoker's Dracula.

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Product details

Paperback: 390 pages

Publisher: Faber & Faber; 1st edition (October 18, 2004)

Language: English

ISBN-10: 9780571211586

ISBN-13: 978-0571211586

ASIN: 0571211585

Product Dimensions:

5.5 x 1 x 8.4 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

20 customer reviews

Amazon Best Sellers Rank:

#1,291,661 in Books (See Top 100 in Books)

Fans of the 1931 Universal Studios "Dracula" will find this book both enlightening and entertaining! Having seen him interviewed in several documentaries on Universal's golden age of horror, I find that David Skal is uniquely situated to write the story Dracula's long journey from novel to film. In doing so, he recounts both the good and bad experienced by the creative team that brought Dracula to the silver screen. In this book you will learn about the creative, if somewhat eccentric filmmaker F.W. Murnau, who made one of the most creative and successful adaptations of Bram Stoker's novel--"Nosferatu"--only to find that he did not have the permission of Bram Stoker's widow, who ordered all prints of the film destroyed. Thankfully, someone thought better and preserved the film for modern audiences (it remains one of the great examples of German expressionism in cinema). You will also learn how two playwrights--one British and one American--collaborated to bring Stoker's novel to the stage, and about the Hungarian actor with only a rudimentary knowledge of the English language who nonetheless donned the famous black cape and cowl on the Broadway stage, and thus made Dracula a household name! Perhaps the most interesting part of Skal's book is his coverage of the making of the 1931 Universal classic, as well as its Spanish counterpart (which many fans claim is the superior film). Here you will learn of disagreements between the creative team over who should play the Transylvanian count, and of Bela Lugosi's torturous journey to bring his stage persona to the big screen. All in all, this is a fantastic story--a perfect read to put you in the creepy Halloween spirit--and particularly well suited for film and literary students, as well as the average Universal horror buff!

Hollywood Gothic is a splendid, excellently written record of the long and complicated efforts to bring "Dracula", the landmark Grandfather of the American Horror Film, to the silver screen.It's really a wonder Skal's head didn't explode attempting to record all of the legal wrangling, negotiations, offers, counteroffers, bouts of temperament, comings ang goings of various personnel, broken deals cenorship issues and even deaths of individuals potentially connected to the project. An unskilled writer could render all of this a jumbled mess, but Skal makes it all not just coherent, but fascinating.This is an excellent read for anyone interested in Golden Age Hollywood, and should be sought out by students of Horror Cinema, because we came close to not getting the 1931 "Dracula"; had we not, the introduction of the genre could have been profoundly different, had it happened at all.

I first heard of David Skal from the Universal Classic Monster series of DVD's. David was on the accompanying documentary and did the audio commentary for Tod Browning's 1931 classic, Dracula. If you own the set and have run the documentary and, particularly, the commentary, then you've already experienced about three chapters of this book. What remains is a rich mine of details about every aspect of Dracula, the book, movies, and culture. And what a lot there is.David's writing, like his speech, is precise, educated, and loaded with literary allusions. While no dilettante, I consider myself well read and was still left with the occasional "what the hell is he talking about?" moment. The language is rich and occasionally reminds me of the mental images drawn by Anne Rice at the height of her powers. However, David is no snob and is not merely parading his impressive intellect - it's just that he knows so darn much about the subject.And if I had any criticism of the book that would be it - David seems driven to exhaustively document every possible aspect of Dracula's existence. The detailed (and seemingly never ending) battles between Florence Stoker and the makers of "Nosferatu" is described in such detail that I wanted to scream "OKAY!! We get it! Nosferatu was a Dracula rip off and Flo didn't like it!!" But eventually the tale moves on and sets the stage for intricate negotiations between the Stoker estate and Universal. In retrospect (and considering how handsomely the studio profited) it's interesting to see that Universal bought almost unlimited use of the vampire for the paltry sum of $25,000.00 and is still making oodles of money hand over fist today. David covers all aspects of vampire lore from Byron's "The Giaour" (1813) to Mel Brooks' "Dracula, Dead and Loving It" (1995). And everything in between. Trust me, if it can be construed to be in any way connected with Dracula, it's in this book.If you have any interest in gothic culture, or the movies that spawned it, this is a must have. Reading it is like enjoying an evening of conversation with a much beloved, if slightly eccentric, old friend, preferably over brandy in front of a glowing fireplace on a cold, cold night.

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